Since the beginning of her career, Elsa has been using a very organic process, as she works with the material as the starting point of her creation: “i love to approach a new piece of clothing by the textile itself, manipulating the fabric, exploring the natural materials like cotton, silk, and wool.” In fact, the brand uses mainly organic or recycled fibers, coming from either Italy or France, encouraging a more ethical and responsible production with a reduced amount of transportations. The collections are entirely manufactured in France, in Paris, since 1996, and have been designed, washed, air-dried, and meticulously verified in her Parisian atelier before being sent to 80 locations in France and internationally.